Istanbul, Turkey
Chalk on a side street in Beyoglu. A local artist drew Robert where thousands walk every day.
Paid $100
Robbie
Robert became Robbie — an anti-AI mascot, drawn by hand and carried by a movement.
Generated images are everywhere. We made Robbie as the opposite: an anti-AI mascot that only exists because a person drew him.
We paid real artists to draw a character called Robert by hand — chalk, paint, pencil, spray — and those drawings became Robbie. Not a brand asset. A movement.
Each artist got paid fairly, drew Robert in their own style — chalk on a street, paint on stone, spray on a wall — and sent it back.
Every wobbly line became part of Robbie. He stands for making things yourself, and for the people who still do.
Robbie wasn't generated. He was drawn by people who needed the money and put something honest into every line. That's the movement.